Independent e-commerce SEO consultant
Todd Gårdefors
Independent e-commerce SEO consultant. Founder of Söksmart.
I help Nordic e-commerce brands find the bottlenecks behind underperforming organic growth, then fix the SEO work that actually moves revenue.
Most teams do not lack ideas. They lack focus, alignment, and the patience to do fewer things properly.
That is usually where I come in.
Book a call with Todd
What I do
I work with e-commerce companies that want more than another audit, another slide deck, or another “let's revisit this next quarter” conversation.
My work is focused on the parts of SEO that directly affect commercial performance:
- Product pages.
- Organic Shopping.
- Technical blockers.
- Commercial content.
- AI-assisted search optimization.
- Cross-functional SEO execution.
I usually start with one bottleneck, fix it properly, and then decide what deserves attention next.
A radical concept, I know.
Why I'm useful
A lot of ecommerce teams do not have a strategy problem.
They have an execution problem wrapped in strategy language.
The issue is rarely a shortage of ideas. It is usually that too many things are happening at once, most of them vaguely important, and none of them are getting implemented well enough to matter.
I step in where organic revenue is underperforming and narrow the scope to the part of the business that can actually move.
That might be product pages, feed quality, search visibility, technical blockers, or the link between content and commercial performance.
The work is rarely glamorous. That is usually a good sign.
What I've learned
I've spent six years in marketing and communication, including two years as a writer, four years in e-commerce SEO roles, and now as an independent consultant.
That path taught me two things:
- good ideas are cheap,
- execution is expensive.
It also taught me that ecommerce organizations are very good at discussing growth in theory and much less impressive when the work has to cross departments, systems, and priorities.
That is not me being cynical. That is me having sat in the room.
Selected proof
- 21M+ SEK in increased organic revenue for Swedish e-commerce brands.
- 42.2% YoY growth in Organic Shopping.
- Winner of the Swedish SEO Award 2025.
- 100+ blog posts that rank and drive sales across six markets.
- Experience from writing, in-house SEO, and independent consulting.
How I work
I work in focused SEO Sprints.
Usually 60, 90, or 120 days.
We pick one specific growth bottleneck and drive it through to implementation:
- Product pages.
- Organic Shopping.
- Technical blockers.
The point is not to do more SEO.
The point is to do the right thing properly, instead of spreading effort across ten partially useful things and hoping enthusiasm closes the gap.
It usually doesn't.
What I care about
I care about e-commerce businesses that want to grow without confusing activity for progress.
I care about commercial SEO that ties back to revenue, not vanity metrics.
I care about making product data, content, and search work like they belong in the same company.
Because, inconveniently, they do.
If you want someone to tell you that everything is going well, there are plenty of people for that.
If you want someone to identify the bottleneck and fix it, that is more my lane.
Book a call with Todd